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Personas
Wellness | CPG (Formerly Evergi)
Methodology
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US CBD
Brand Health
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Definitions
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Knowledge Base
Wellness | CPG (Formerly Evergi)
Personas
Account & Setup
General FAQs
Personas & Segments
Personas
Wellness | CPG (Formerly Evergi)
Methodology
Definitions
Personas
US CBD
Brand Health
Market Landscape
Definitions
US Cannabis
Consumer Insights
Market Landscape
Retail Brand Health
Product Brand Health
Canada
Brand Health
Who are the Detached Traditionalists?
Detached Traditionalists
have the lowest health and wellness motivation and IQ. They don’t bother with new products, focus their attention on the basics, and skew towards less health options overall.