Understand the Funnel and Conversion views on the Summary tab of US Cannabis Retail Brand Health
Funnel View shows the list of retail dispensaries in the study by consumer awareness, consideration, purchasing, and loyalty to said brands.
Conversion View shows the percentage of consumers that converted from one stage of the funnel to the next for a given retail dispensary. For example, in the column “Aware: Consider,” you see the % of those aware who said they would consider purchasing the brand.
Funnel View Metrics:
- Aware
- Consider
- Purchase Ever
- Purchase Past 6 Months
- Loyal
Conversion View Metrics:
- Aware:Consider
- Aware:Purchase Past 6 Months
- Consider:Purchase Last 6 Months
- Purchase Last 6 Months:Loyal
The Conversion view also includes a rank for retail dispensary brands in each conversion metric.