US Cannabis Consumer Insights Methodology

This article addresses our methodology for our US Cannabis Consumer insights, including sample sizes, dates of collection, and other areas.

When did you start collecting data on US Cannabis Consumers

We have historical data dating back to 2018, and what you see in our syndicated data is from 2019.

How often do you field your surveys? 

Surveys are fielded on a quarterly basis.

What is the sample size for the survey?

We survey 3,500 US Cannabis Consumers every quarter. 

How do you collect social data?

Survey findings are further projected to a larger population on Twitter of over one million users.

Prior to taking the survey, users provide informed consent to access social media accounts, then proceed to complete a questionnaire detailing cannabis use.

Accounts are followed and language trends on social media are collected alongside survey data. Percentages displayed on each graph represent the proportion of respondents falling into the respective category (by actual or predicted responses). When one or more filters are applied, all graphs update to show percentages from the filtered population.

Can I add custom questions to the survey? 

Yes- simply reach out to your account manager to see how you can add custom questions to the survey and discuss pricing.