This article summarizes the definitions of need states found in the Evergi platform.
Athletic Performance
Consumers who are focused on exercise, training, and being an athlete
These consumers:
- consider themselves an athlete
- often track biometrics and/or in training to something
- are in training or incorporate exercise/sport in a daily routine
Community Connection
Consumers focused on engaging with others and having a sense of belonging
These consumers are more likely to:
- focus on being part of a community
- find social causes important
- engage in social media daily
- connect with friends and family recuses stress and increases their wellbeing
Energy
Consumers looking to boost their energy
These consumers are more likely to do the following:
- seek out products that claim to boost energy
- turn to alternative medicine to boost energy
Exercise
Consumers who enjoy and frequently take part in sports and exercise
These consumers are more likely to do the following:
- engage in exercise/sports to reduce stress or improve wellbeing
- exercise 1+ times/week
- feel good when they exercise
- use exercise to reduce pain
Focus
Consumers who are looking for more focus
These consumers are more likely to do the following:
- have difficulty focusing or are distracted
- have Attention-deficit/hyperactivity disorder (ADHD)
- seek products specifically to improve focus
Holistic Wellness
Consumers who focus on whole-body wellbeing and alternative/functional medicine
These consumers are more likely to do the following:
- believe in alone time, mindfulness, whole-body wellbeing, or alternative/functional medicine
- partake in yoga, acupuncture, massages to reduce stress/improve wellbeing
Immunity
Consumers looking to boost their immunity
These consumers are more likely to do the following:
- look specifically for products that boost/support a stronger immune system
- purchase functional foods/ingredients (elderberry, reishi, or Chaga mushrooms, ashwagandha, turmeric, echinacea, zinc, etc,.)
Plant-based
Consumers who are focused on less/no meat, plant-based diets
These consumers are more likely to do the following:
- are vegans, vegetarians or pescatarians
- believe plant-based alternatives are better for health
Relaxation
Consumers who are wanting to destress and relax
These consumers are more likely to do the following:
- indicate they are stressed
- reducing stress is a priority for them
- are seeking to relax
- look for products focused on relaxation/reducing stress
Sleep
Consumers who are seeking better and more sleep
These consumers are more likely to do the following:
- indicate lack of sleep is causing stress
- are looking to get more sleep
- getting more sleep is a top priority for them
- want products that improve sleep or lack of sleep
Sustainability
Consumers who are wanting to reduce their carbon footprint
These consumers are more likely to do the following:
- reduce their use of plastic and packaged foods
- many have vegan diets
- buy organic, eco-friendly, local, or sustainably packaged products
- try to decrease food waste
- repurpose items
Digestive Health
Consumers who are seeking better digestive health
These consumers are more likely to do the following:
- seek out products to support digestive health
- suffer from specific digestive conditions
Functional Health
Consumers who are adding functional ingredients to their diet to increase their overall wellness
These consumers are more likely to do the following:
- using functional ingredients, vitamins, and/or supplements
- using alternative therapies, often in place of traditional medicines
Heart Health
Consumers who are looking to support their heart health
These consumers are more likely to do the following:
- look for foods and beverages that help lower cholesterol or support heart health
- suffer from specific heart conditions
Brain/Mental Health
Consumers who are focused on improving their mental or brain health
These consumers are more likely to do the following:
- seek out products that support brain function and cognitive health
- focusing on their mental health
- suffer from mental/brain health conditions: Depression, Anxiety, Autism, ADHD, Epilepsy, Bipolar
- suffer from specific heart conditions